DIVA

DIVA stands for Digital Sales Assistant (Digitaler Vertriebsassistent). Marketing the Corvette C8 range (Stingray, E-Ray, Z06) requires differentiated messaging. DIVA delivers 10 specialised conversion funnels – from performance enthusiasts to lifestyle buyers. The system combines data-driven optimisation with emotional brand communication and delivers qualified leads with full context.

Key features

• 10 specialised funnels for different buyer personas
• Multi-tenant dealer system with custom branding and lead routing
• Real-time analytics and A/B testing, heatmaps, conversion tracking
• Multilingual (DE, EN, FR, IT)
• Dealer portal with lead management and CRM integration via webhook
• Mobile-first UI with glassmorphism and Framer Motion

Why PK Solutions

The system was built using real conversion data from the luxury automotive sector and achieves on average 34 % higher lead quality than standard forms.